An image from the magazine shoot

Monday, 4 February 2013

School Magazine EVALUATION




EVALUATION

In my preliminary work I interpreted many codes and conventions of the example magazines given in the resources folder. These included the bright and bold colours, normally primary and continued through the contents page as well. I also used a bold title at the top of the page with an imposition of the main image over the top covering part of the text. This suggests to the audience that my magazine is established and can afford to not have a clear title showing all parts of the text. The main title Whitley Wave came from the inspiration from the Whitley High logo of the wave crashing underneath the initials with the light blue colour. I continued the theme of the white writing with a fun bubble text of Hobo Std in upper case. I decided to use a medium close up image of a lower school student to highlight the positivity of the smiling face and the school dedication in the Whitley Bay High School sweater. This shot allows us to see the positive expressions whilst leaving enough room on the front cover to fill space with text and other pictures.

I believe I supported most of the codes and conventions of a school magazine by using simple but effective shapes and fonts. I stuck to a total of two fonts for the whole magazine which contrasted but complemented each other. I used extra images on the front cover and the contents which were smaller and less dominant but attracted and encouraged an extra audience. 


I also decided to use another feature common in school magazine which is the subheading above the title. I used the phrase ‘The weekly newsletter for Whitley Bay High School’ which like other headings are snappy and informative. It also contrasts from the bright blue to a shocking yellow to lead your eyes onto it. I also used a ‘plus!’ bar on my front cover which is used in one example which gives a splash of colour over the top of the main medium close up image. It is an information bar of what is to come from the magazine and is short sharp and grabs attention with the contrasting colours. I also backed the box in white to match the borders of the other images on the page which makes it easier to read on the eyes.

On the contents page I carried on a similar theme throughout the front cover using the same text and colours as borders on photos then black text as it is more informative. In my own time I have researched other magazine contents pages which show elements of extra photos placed near the topical text. They also show the page numbers which indicate where the story is placed in the magazine. I also featured an ‘On the Cover’ strip on bold red background to interest the audience as to where the lead headlines are composed in the magazine. This has been done in other contents pages which are important to skip to the main story the reader is interested in. 


The main conventions that I interpreted in my school magazine were the common colours used as I produced text and background in red, blue and yellow. These are primary colours suggesting a primary view on the school. Another code I used in my front cover was that the image I photographed myself was a medium close up. This allows the audience to see the happy smiley faces of the school and also leaves enough space around the outside to fill with the title and plugs. I imitated plugs from the example school front covers to create a box on the right labelled 'Plus!'. This adds a little extra to the page without overpowering the main image.

In my contents page I supported the conventions used in the example contents page. I backed my sub headings up in black with white writing to stand out from the background. I took the background image of a bookcase but then realised when I placed the image on the background it looked too busy so I produced a fuzzier image on photoshop with the blur tool. This then makes the background less distracting however you can still make out what the image is. I used the SLR camera without a flash and a relatively high aperture. I continued this theme of the camera settings throughout most of my photos. 

One of the images used in my contents pages is a photo taken by myself of the Art trip to Edinburgh. This makes the magazine more personal and adds an element of realism as the story is true and potentially interesting. I also made a small caption underneath the image of the page number and a small amount of text to intrigue the reader even more. One last final touch was made with the circular fill of yellow on the page filled with the words ‘Win an Ipad Mini’ in bold red – contrasting from the yellow – in upper case. The different shape compares to the usual rectangular shape. I had the idea of this from looking at other media students preliminary work which have used interesting shape choices to fill their contents page with such as triangles and diamonds. The circle shape acts as an extra to the page and so is attractive to the eye and catches slight attention.

By using the camera I could produce images with interesting effects such as by having it handheld in one of my photos I could create a tilt to fit the subject matter of a girl studying in the frame. This makes the image look like the pupil is studying hard to fit lots of information in. The aperture used was relatively high on most of the photos. The shutter speed was also quite fast as there was no need for a deep or shallow focus. 

Overall I would like to believe that I have produced a school magazine front cover and contents page that reflects on the hardworking fun vibes of Whitley Bay High School. I wanted to interpret the comic effect of the bright old coloured borders which add extra colour to the view of the piece. I also tried to produce my own images which were edited in photoshop especially to fit the theme of the magazine. Furthermore I used original ideas as well as sticking to the codes and conventions of the example school magazines. 

Colour Borders and Extra Photos

Whilst continuing on with my magazine I have added borders around the pictures to give them some enhancement. By doing this it makes them stand out in front of the main image. The colour inside the borders match the colours used on the school logo keeping the colour scheme  efficient and looking neat and tidy. 

I have also used my own photography skills and techniques to take photos for the surrounding  boxed areas on the front cover and on the contents page. I could then focus on getting the correct effect for example using the Whitley Bay High School logo of the lower school pupils to advertise the colours to the audience even more. I also featured lots of books and and pupils studying to create a hardworking atmosphere. The composition of the photos on the pages of my magazine are also what makes it different in that the slight tilt of the image creates a fun effect can make more space for extra features. 

Whitley High Colour Scheme

31/01/2013

Today's task involved making the first steps of my magazine. I used inspiration of the colours from the Whitley Bay High School website http://www.whitleybayhighschool.org/ which involve primary colours red, yellow and blue. This gives the front cover some primary importance and stands out from the rest of the colours. Because yellow is not as clear as red and blue I have used it as a base to type my text into on the magazine. 

29/01/2013 Photos of Year 11s

29/01/2013 

Today I have taken photos that may have the potential to be entered into my magazine front cover. I have used both sixth form and lower school students to show the variety of diverse styles and ages in school. Using a medium close up I asked a year 11 student to pose for the main image as she smiles in front of a studeous surrounding. This suggests that the school atmosphere is happy and positive whilst focused on thier studies. The image is bold and colourful whilst not too busy.

Friday, 1 February 2013

School Magazine Analysis


Analysis of codes and conventions of school magazine front covers

The main image used Greenfields School front cover is generally happy with smiling kids. The three children use the rule of thirds as it draws your eyes to the centre of the magazine. This convention is common in front pages as they add symmetry to the page as the focal point is in the middle. This creative technique is effective within the school magazine as the three children suggest teamwork and good communication within the school. The mix of genders also suggests diversity which I will be mimicking in my future.

Another effective photo positioning that is commonly used in my research is a medium close up drawing attention again. I will be using this technique in my front cover as it shows the face clearly as they are smiley and giving off a positive vibe. It also works well to distinguish body language and therefore can show that the school is very welcoming and friendly from the upright posture at which the medium close up is shot.

Another key convention of school magazines is the colour scheme. This exaggerates the school colours and makes it stand out depending on the choice of colours used. For example in most magazine front covers they tend to stick to 3 basic colours one of which being white. This is effective as there is not too much distractions on the page making it confusing. The type of font also is very similar not switching too often thus causing confusion. I will stick to a maximum of 3 colours and 3 fonts in my interpretation as I believe it is simple yet effective and not too busy.

In the example magazines there are also other images filling the page adding some content to the front cover which I think adds character and provides something else to look out without pulling the focus away from the main image as they will be smaller and towards the bottom of the page underneath the text. Also remembering that too many images can cause confusion and a busy situation, I will limit my images to a maximum of 2.

The date and issue number tends to be at the top of the page around the title which is bold and eye catching. The title is always at the top of the [age on every magazine and can sometimes use imposition to add a little extra to the image. This may involve the top of the head being cut from the student and sent over the top of the text to pull the face away from the background. This could be considered more interactive with the audience and is also a technique of many well known brand names of magazines. Reflecting back on my project I will be using this technique to its full potential to suggest that the magazine is very experienced and well known.

One of the language conventions involved in school magazines and other magazines is a band of text normally placed above the title in smaller writing and stands out by a different colour band. This is also very eye-catching and give the magazine another dash of colour which adds substance to the front cover. I will most definitely be repeating this method as it gets a catchy message across in a way different to the normal text underneath and around the image. This sense of importance means that the text written inside needs to show some importance to the target audience. For example in the magazine Hazeleys sixth form the banner at the top of the page reads ‘The number 1 source for sixth form news’ persuading the target audience to not read other magazines before this.

The school logo is also a main feature of two of the example magazines. This shows the audience clearly what the magazine is about and adds a touch of professionalism to the title and the top of the page. I think I will try this technique by using the similar colours and maybe the logo in my work to feature the school spirit.